Custom-fit pillows for your bed or sleep store
Customers who come in to choose a mattress almost always ask about a pillow too. With Pillowise, you don't sell an off-the-shelf pillow, but a pillow in your customer's size: determined with three measurements, from six sizes. This turns the pillow into an advisory conversation rather than a price comparison.
Why offer custom-fit pillows in your store?
For most customers, choosing a pillow is guesswork. They squeeze a few pillows and pick one that "feels right". But the right height depends on shoulder width, neck circumference, neck length, sleeping position and mattress. A customer can't take all of that into account in the shop, and neither can a sales assistant without a measuring method.
Pillowise solves this with a measurement. You or your colleague take three measurements, ask about sleeping position and mattress, and the Pillowise algorithm selects the right size. The customer then tries that size straight away on the display, along with one size higher and one lower for comparison. This conversation fits exactly with what you already do as a sleep specialist when advising on mattresses.
What do you get as a Pillowise stockist?
| Component | What it is |
|---|---|
| Measuring system | Measuring software and the Pillowise app for manual measuring with a tape measure, or PillowScan: measuring with a smartphone camera |
| Display | All six pillows in a single display (approx. 58 x 41 x 160 cm), so customers can try their own size and a different one |
| Training | Instruction video and an online training session for you and your staff |
| Marketing | Leaflets, images and a listing on the stockist map at pillowise.com |
| Logistics | Little or no stock required and short delivery times; we can also send a single pillow directly to your customer |
What do you earn from it?
The recommended retail price of a Pillowise pillow is between €99 and €139. For purchase prices and terms, register or contact us; the margin is generous and in line with a product sold through advice.
Important for your margin: Pillowise is not sold through web shops or platforms such as Amazon, and there are no online discount promotions. Your customer will therefore not find the pillow cheaper down the street or online.
Which pillows are in the range?
- Pillowise pillow, 55 x 35 cm, memory foam core, cover with Tencel, washable at 40 °C. Six sizes, each with its own colour.
- Pillow ToGo, the travel pillow, 34 x 35 cm, in the same sizes, with a travel bag.
- Pillowise Junior, for children aged 4 to 15, in three sizes.
All pillows are made in our own factory in the Netherlands, using materials in accordance with STANDARD 100 by OEKO-TEX, and come with a 5-year warranty.
How do you become a stockist?
- Register your store. Complete the form on the Dealer information page. After a check, we will activate your account for the dealer portal.
- Try it yourself. Request a free trial pillow and sleep on it yourself for a few nights.
- Start with the display. You will receive the display, the measuring set and the training. After that, your store will appear on the stockist map.
Is Pillowise right for your store?
We think so if you give customers advice rather than selling on price alone. If you mainly sell discounted pillows from a bin, Pillowise is not a logical addition: it is all about the measurement and the conversation. If you are a bed or sleep store that already advises on mattresses, the pillow is the natural next step.
Register your store or contact us for an introductory conversation.
